Wednesday, June 11, 2008

Purity of Purpose

The vent turned out nicely. Now it’s time to shift my attention to the leather on the dash. As I was fiddling, I hesitate to call it working, on the car I was thinking about what appeals to me most about the 355 and Ferraris in general – purity of purpose. Sure Ferraris are a more bloated and luxurious than necessary but when compared to most other sports cars they represent a dedication to purity of purpose that is difficult to match. Lotus has them beat, offering the most focused sports car with a roof and windshield I have had the pleasure to sit in but Ferrari does a fine job of focusing all elements of the car on a singular purpose.
Why does this matter? In my opinion it is not possible to achieve something special, something great, without an unbending, maniacal focus on a clearly defined fully developed goal, the more pure the goal, the more maniacal the focus the better the result. When I think about the great Ferraris I think about cars which do not have carpet, cars without stitched leather dashes and CD players.

As Ferraris become more comfortable, easier to drive, more reliable they risk becoming Porsches or BMWs. At what point do luxury and drivers aids interfere with the core mission of the car? Ferrari, Lamborghini, and the other, smaller volume exotic car manufacturers occupy a unique niche in the automotive world. I think they are squandering their position and getting too soft. The 360 CS and 430 Scuderia should be the volume leaders for the company. They are the modern, non supercar, Ferraris many first time Ferrari owners want as their second Ferrari. Why, because they are the most pure representation of our interpretations of the Ferrari brand.

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