Friday, February 13, 2009

On to price

Now to tackle the ticklish subject of price. I have decided to ask $70,000 for the car. A bit more, $3000 to $5000 more than most 355 owners seem to be asking right now. What makes my car special and worth the extra money? Three things in my opinion. First the unusual but stunning color combination of Grigio Titiano and Bordeaux. I have not seen another 355 with this color combo. Second, the amount of service performed in the last few years on the car. Everything wrong has been fixed. The new owner should not have to worry about valves, manifolds, cat ECWs, or engine out service for many years. That alone is worth somewhere between $10,000 and $20,000 when compared to a car without those services performed. Finally, the new owner gets a surprise, if they can find it. I have hidden a surprise somewhere in the car. It’s not much but it is nice.

I am not sure if the car being featured in the book is a good thing or not. I suppose it depends on your perspective. I will include a first edition of the book, even if I have to publish it myself for the new owner and they can decide if they want to be featured in the “Selling the car” section of the book.

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